Online advertising and promotion : Modern technologies for Mmarketing / Payam Hanafizadeh [and] Mehdi Behboudi

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Title	Online advertising and promotion : Modern technologies for Mmarketing / Payam Hanafizadeh [and] Mehdi Behboudi
LC Call #	HF6146.I58 H36 2012
Author	Hanafizadeh, Payam , 1974-
Added Author	Behboudi, Mehdi , 1983-
Content	Integrated Internet Marketing Communication (IIMC)
	Internet Advertising
	Online Advertising vs. Offline Advertising
	Internet Advertising Formats
	Advertising Agencies and Interactive Media
	Internet Advertising Pricing Methods: How to Calculate Advertising Costs?
	How Online Advertising Affects Buyer Behavior
	Internet Advertising Strategies
	Advertising and E-Business
	Effectiveness Solutions in Online Advertising
	The Right Internet Advertising Format (RIAF)
	Lead Generation and Behavioral Marketing
Subject	Internet advertising
	Internet marketing
ISBN	978-1-4666-0885-6 (hardcover)
	978-1-4666-0886-3 (ebook)
	978-1-4666-0887-0 (print & perpetual)
Published/Created	Hershey, PA : IGI Global, 2012.

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	Barcode	CallNo	Collection	Branch	Location	Status
	33002000030202	HF6146.I58 H36 2012	Book	PSU Phuket Campus Library	Foreign Book (2nd Fl.)	Available

Library	Ordered Date	Copies	Status
PSU Phuket Campus Library	17 Jul 2013	1	Completely Received

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