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Title
Consumer behaviour : an Asia Pacific approach / Roger Blackwell [and et al.]
LC Call #
HF5415.33.A78 B53 2007
Author
Blackwell, Roger
Added Author
D'Souza, Clare
Taghian, Mehdi
Miniard, Paul
Engel, James
Content
Consumer Behaviour and Consumer Research
How Consumer Analysis Affects Business Strategy
The Consumer Decision Process
Pre-Purchase Processes: Need Recognition, Search, and Evaluation
Purchase
Post-Purchase Processes: Consumption and Evaluation
Demographics, Psychographics, and Personality
Consumer Motivation
Consumer Knowledge
Consumer Intentions, Attitudes, Beliefs, and Feelings
Culture, Ethnicity, and Social Class
Family and Household Influences
Group and Personal Influence
Making Contact
Shaping Consumers Opinions
Helping Consumers to Remember
Consumerism and Beyond Consumption
Subject
Consumer behavior--Asia
ISBN
978-0-17-012977-0
0-17-012977-2
Published/Created
Victoria, Australia : Thomson, 2007.
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PSU Phuket Campus Library
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33002000089760
HF5415.33.A78 B53 2007
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PSU Phuket Campus Library
Foreign Book (2nd Fl.)
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PSU Phuket Campus Library
19 Mar 2018
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เงื่อนไข
1. ส่งคำขอเวลา 8.30-11.00น รับหนังสือเวลา 16.00น.
2. ส่งคำขอหลังเวลา 11.00น. รับหนังสือในวันทำการถัดไป
3. ส่งคำขอ วันศุกร์ช่วงบ่าย หรือ วันเสาร์-อาทิตย์ รับหนังสือวันจันทร์ 16.00น.
4. ติดต่อรับหนังสือด่วนได้ที่ เคาน์เตอร์บริการยืม-คืน ชั้น 3 *ภายใน 3 วัน*
ติดต่อสอบถามข้อมูลเพิ่มเติม โทร. 2352
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Citation
APA
Blackwell, R., D'Souza, C., Taghian, M., Miniard, P., & Engel, J.. (2007).
Consumer behaviour :an Asia Pacific approach .
Victoria, Australia :Thomson
MLA
Blackwell, R., D'Souza, C., Taghian, M., Miniard, P., & Engel, J..
Consumer behaviour :an Asia Pacific approach .
Victoria, Australia :Thomson, 2007.
Chicago
Blackwell, R., D'Souza, C., Taghian, M., Miniard, P., & Engel, J.. 2007.
Consumer behaviour :an Asia Pacific approach .
Victoria, Australia :Thomson.
Vancouver
Blackwell, R., D'Souza, C., Taghian, M., Miniard, P., & Engel, J.. Consumer behaviour :an Asia Pacific approach . Victoria, Australia :Thomson; 2007.
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