Consumer behaviour : an Asia Pacific approach / Roger Blackwell [and et al.]

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Title	Consumer behaviour : an Asia Pacific approach / Roger Blackwell [and et al.]
LC Call #	HF5415.33.A78 B53 2007
Author	Blackwell, Roger
Added Author	D'Souza, Clare
	Taghian, Mehdi
	Miniard, Paul
	Engel, James
Content	Consumer Behaviour and Consumer Research
	How Consumer Analysis Affects Business Strategy
	The Consumer Decision Process
	Pre-Purchase Processes: Need Recognition, Search, and Evaluation
	Purchase
	Post-Purchase Processes: Consumption and Evaluation
	Demographics, Psychographics, and Personality
	Consumer Motivation
	Consumer Knowledge
	Consumer Intentions, Attitudes, Beliefs, and Feelings
	Culture, Ethnicity, and Social Class
	Family and Household Influences
	Group and Personal Influence
	Making Contact
	Shaping Consumers Opinions
	Helping Consumers to Remember
	Consumerism and Beyond Consumption
Subject	Consumer behavior--Asia
ISBN	978-0-17-012977-0
	0-17-012977-2
Published/Created	Victoria, Australia : Thomson, 2007.

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	Barcode	CallNo	Collection	Branch	Location	Status
	33002000089760	HF5415.33.A78 B53 2007	Book	PSU Phuket Campus Library	Foreign Book (2nd Fl.)	Available

Library	Ordered Date	Copies	Status
PSU Phuket Campus Library	19 Mar 2018	1	Completely Received

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