Global business / Mike W. Peng

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Title	Global business / Mike W. Peng
LC Call #	HD62.4 C95 2009
Author	Peng, Mike W.
Edition	3rd ed.
Content	Globalizing Business
	Understanding Politics, Laws, and Economics
	Emphasizing Cultures, Ethics, and Norms
	Leveraging Capabilities Globally
	Trading Internationally
	Investing Abroad Directly
	Dealing With Foreign Exchange
	Global and Regional Integration
	Entering Foreign Markets
	Entrepreneurial Firm
	Alliances and Acquisitions
	Managing Competitive Dynamics
	Strategy and Structure
	Human Resources Management
	Marketing and Supply Chain Management
	Governing the Corporation
	Corporate Social Responsibility
Subject	International business enterprises --management
ISBN	978-0-324-58594-0
	0-324-58594-2
Published/Created	Australia : South-Western Cengage Learning, 2009.

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	Barcode	CallNo	Collection	Branch	Location	Status
	33002000089778	HD62.4 C95 2009	Book	PSU Phuket Campus Library	Foreign Book (2nd Fl.)	Available

Library	Ordered Date	Copies	Status
PSU Phuket Campus Library	19 Mar 2018	1	Completely Received

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